Which Social Media platforms should your restaurant be on?

Maja Jankowska's photo

Maja Jankowska


Hey there, food industry pros! 🍽️ Whether you’re running a cosy café, a bustling restaurant, or a lively bar, you know that having a solid online presence is a necessity. But with so many social media platforms out there, it can be tricky to decide where to focus your efforts. Don’t worry, we’ve got you covered! Here’s a rundown of the top social media platforms and how they can help you reach more customers and grow your business. 

Check our 📚 guide on Social media marketing for restaurants


Facebook for restaurants

Facebook is the granddaddy of social media and still one of the most powerful tools for connecting with your audience. It’s perfect for sharing updates, promotions, and events. Think about running a live Q&A to engage with your customers directly, or posting photos from recent events. With such a broad user base, you’re sure to reach a wide audience.

Find out more in our guide: 5 ways to promote your restaurant on Facebook

➕ Facebook’s advertising tools are extremely useful for targeting specific demographics.

🌍Users: 2.963 billion (globally)

🇬🇧 UK Users: 44.84 million (66.9% of the population)

👀Best for: Customer engagement, event announcements, promotions.

🍽️Fit for: Family-friendly restaurants, casual dining.

💡Example: Hosting a live Q&A session about new menu items.

Join us this Friday for a live cooking demonstration! 🍴🍷 Don’t miss out on our chef’s secret tips. #LiveCooking #ChefSecrets


Instagram for restaurants

If your food presentation is on point, Instagram is your playground! 📸 This platform is all about the visuals, making it perfect for showcasing your delicious dishes and beautiful venue. Partner with local influencers to boost your reach and create engaging stories that give a behind-the-scenes look at your kitchen. Your pretty pictures will make people want to eat and bring more people to your place.

Check this guide on 10 ways restaurants can use Instagram Stories

🌍Users: 2 billion (globally)

🇬🇧 UK Users: 33.10 million (48.8% of the population)

👀Best for: Visual marketing, influencer partnerships.

🍽️Fit for:Trendy cafés, upscale restaurants.

💡Example:  Posting high-quality images of dishes and behind-the-scenes stories.

New brunch menu alert! 🥑🍳 Swipe to see our delicious new dishes. #BrunchGoals #CafeLife


TikTok for restaurants

TikTok is the place to be if you want to create fun, engaging content that can go viral. 🎉 Show off your bartenders’ skills, participate in the latest food challenges, or create short, snappy cooking tutorials. The platform’s algorithm is great at pushing engaging content, so there’s a good chance your videos will be seen by a large audience. Plus, it’s super popular with the younger crowd, so it’s perfect for bars and trendy eateries.

🌍Users: 1.689 billion (globally)

🇬🇧 UK Users: 22.71 million (34.2% of the population)

👀Best for: Viral content, trend participation.

🍽️Fit for: Casual bars, street food eateries.

💡Example: Creating fun, engaging videos of food preparation or challenges.

Ever wondered how we make our signature cocktails? 🍸 Watch and learn! #BartenderLife #CocktailRecipes


YouTube for restaurants

YouTube is perfect for longer-form content. 📹 Post cooking tutorials, behind-the-scenes looks, or even customer testimonials. It’s a great way to show off your expertise and give potential customers a taste of what you have to offer. 

➕YouTube videos can help improve your website’s SEO, driving more traffic to your site.

Learn how to promote your restaurant on YouTube

🌍Users:  2.514 billion (globally)

🇬🇧 UK Users: 56.20 million (82.8% of the population)

👀Best for: Video marketing, tutorials, customer testimonials.

🍽️Fit for: Cooking schools, gourmet restaurants.

💡Example: Posting cooking tutorials and customer reviews.

Watch how we prepare our famous gourmet burger! 🍔👨‍🍳 Full recipe in the video. #CookingTutorial #GourmetBurger


Pinterest for restaurants

Pinterest is a great platform for visual inspiration and storytelling. 📌 Create boards with beautiful images of your dishes, decor ideas, and even recipes. It’s especially useful for dessert cafés and bakeries looking to attract a creative audience. Plus, pins can drive a lot of traffic to your website over time.

🌍Users: 463 million (globally)

🇬🇧 UK Users: Approximately 16 million

👀Best for: Visual inspiration, brand storytelling.

🍽️Fit for: Dessert cafés, artisan bakeries.

💡Example: Creating boards for recipe ideas and decor inspiration.

Looking for summer cocktail inspiration? 🍹 Check out our board for the latest recipes! #SummerCocktails #DrinkInspiration


WhatsApp might not be the first platform you think of for social media, but it’s incredibly useful for direct communication. 📲 Use it to handle reservations, send out special offers, or even just keep in touch with your regulars. It’s a personal touch that can set your restaurant apart and build strong customer loyalty.

🌍Users: 2.707 billion (globally)

🇬🇧 UK Users: 30.1 million (45.7% of the population)

👀Best for: Direct customer communication, reservations.

🍽️Fit for: High-end restaurants, private dining venues.

💡Example: Offering a direct line for reservations and special offers.

Reserve your table now via WhatsApp! 📲 Enjoy a seamless booking experience with us. #TableReservations


LinkedIn might not seem like the obvious choice for a restaurant, but it’s invaluable for B2B connections. 🤝 Use it to connect with local businesses for corporate catering opportunities, share industry insights, or even recruit new team members. It’s a professional network that can open up a lot of opportunities.

🌍Users: 950 million (globally)

🇬🇧 UK Users: 30 million (45.7% of the population)

👀Best for: B2B partnerships, professional networking.

🍽️Fit for:: Corporate catering services, business event venues.

💡Example: Sharing industry insights and networking with other businesses.

Proud to announce our partnership with local farms to bring you the freshest ingredients. 🌿 #FarmToTable #Sustainability

🔑 Key takeaways

  • Engagement: Use platforms where your audience is most active.
  • Content: Tailor your content to fit the platform’s strengths.
  • Consistency: Maintain regular posting schedules to stay top-of-mind.

This comprehensive strategy ensures that your café, restaurant, or bar maximizes its online presence by leveraging the unique strengths of each social media platform. So, pick the platforms that fit your brand best, start posting, and watch your engagement soar! 🚀

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