How to set up the Google Analytics add-on

What is the Google Analytics integration of resOS?

The Google Analytics integration with resOS is an add-on that allows restaurant owners to connect their resOS profile with Google Analytics. This integration is designed to help restaurant owners gain insights into customer behavior, interactions, and engagement on the resOS booking system.

Read more about 👉 the Google Analytics add-on here.

How does the Google Analytics integration work?

In order to activate the integration, you should follow these 3 steps:

1. Activation: Activate the Google Analytics add-on within the resOS system. To begin the integration process, you need to activate Google Analytics in the resOS system. This can be done by navigating to the Menu–> Settings–>Integrations and selecting “Google Analytics” from the list of available integrations.
2. Linking: Link your Google Analytics account to resOS by adding your Google Analytics Measurement ID. After activating the add-on, proceed to its settings to input your ID. This ID is crucial as it establishes a connection between the resOS platform and the user’s Google Analytics, facilitating the exchange of data between both systems.
3. Tracking & sending data: Once activated and linked, resOS starts to track and send data, including page views and events, to Google Analytics.

NOTE: Supports UTM tags on all URLs on the restaurants *.resos.com domain. Furthermore, this integration is a paid add-on if paired with a paid plan, but it’s free on the Free plan. Check out more details about its pricing here.

What can you track with this integration?

Once the integration is complete, resOS will start to track and send data to Google Analytics. Here’s an overview of the events included in the first version:

• Page Views: Monitor page views within your booking widget to tailor content and optimize the user experience
• Event tracking: Track and analyze specific customer actions, helping you fine-tune your services.
• Conversion tracking: Measure the effectiveness of your campaigns and understand how they impact customer actions.
• UTM Tags: Utilize UTM tags on URLs for precise tracking of marketing efforts.

Tracked events

Need Help? If you encounter any issues setting up Google Analytics integration, or if you have any questions or concerns about the system, feel free to reach out to our resOS support team at [email protected] for assistance.