You probably already know how important it is to be active on social media if you run a business. Your guests are on social media, so you should be too. It is a great way to engage with your existing customers and attract first-time visitors to your restaurant. If you are only starting your way on social media, then take a look at our other article where we share 6 tips for how to engage with your guests on social media. Whatever social media channel you choose to be present on, you have to post consistently. Why is that? Simply, because social media algorithms do not like "not active" profiles.
Did you know that 45% of diners said they’ve tried a restaurant for the first time because of a social media post made by the restaurant itself? This shows that your content has to be interesting and engaging. If you have run out of ideas for what to post, then keep reading as we will share 10 restaurant social media content ideas that attract customers.
1. Your story
It might sound simple, but social media users love human interest stories. This is an incredible way to give your restaurant a personal human touch. Maybe you run a family restaurant? That is great. Share your family story. Tell your followers who is behind the restaurant name and create a brand personality that your followers can relate to and engage with.
2. User-generated content
User-generated content is a restaurant's best friend. It shows that people love to be in your restaurant. It will also save you time on creating the content since your guests have already done it for you. Don't forget to credit the original author when you share their content.
3. Embrace your employees
Another great way to humanize. Restaurant social media content is not only about fantastic food, but also about people who make the dining experience unforgettable. Create a get-to-know staff post series where you introduce staff members. Ask some interesting questions about their personal life, why they are working with you, or what is their favorite dish in your restaurant.
4. New menu voting
If you plan to add some new dishes to your menu, let your guests help you. Start a voting in the stories section for example and allow your followers to be part of your decision-making about the new dish. This method will make the followers feel heard, appreciated, and valued and thus strengthen customer loyalty.
5. Invite food-bloggers
When people search for a dining place, they sometimes check food blogger accounts to look for recommendations they can trust. So why not invite these bloggers to your restaurant? It will give your restaurant an extra boost in gaining new visitors. Share behind-the-scenes photos of them visiting your place. Also post something like, "Had a special guest tonight! Any guesses who was it? "), that will leave your followers wondering and encourage them to interact with your post.
6. Contests with giveaways
Undoubtedly, people love giveaways and contests. Trust us, this will rapidly boost your social media activity. Maybe you can ask your followers to share a photo while dining and choose a winner who will get a dinner for free, for example. Or just ask them to comment and tag a friend they want to share a prize with on the giveaway post. This will raise awareness and increase activity on your profile.
7. Furry food lovers
Even if your place does not allow animals, posting pictures of pets with your food is a perfect way to give your business some much-loved personality. Because we all love animals, right? Maybe you have a terrace or you offer takeaway, why not capture some lovely animals also enjoying your place.
8. Booking possibility
Does your restaurant accept online bookings? Start by creating a profile here and manage your reservations online with resOS. Posting a reminder on how to book a table will help your new followers not spend too much time figuring out themselves. Having a widget link in your heading is also a great way to keep followers aware that they can book a table with a few clicks.
9. Food preparation videos
There are three things you can watch forever: fire burning, water falling, and food preparation. So do not miss out on that and record some of the food preparation processes. You do not need to make it very advanced, maybe some finishing moments or cuttings of raw veggies will do a trick.
10. Funny memes or quotes
Restaurant social media content is not always only food-related. Good social media is about entertaining your users. By occasionally posting a funny picture or video, your followers are more likely to engage and remember your restaurant.
Too busy with restaurant social media? Try resOS
We understand that being active on social media requires a lot of time. Therefore, we have created a flexible and intuitive system that will simplify your restaurant management tasks - and you will save a lot of time! Are you interested in trying out resOS? Then do not hesitate to contact us at [email protected].