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Updated 30th May at 18.14 CET

10 Proven strategies to boost your restaurant's online presence

Maja Jankowska's photo

Maja Jankowska

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Online visibility

In the digital age, every restaurant owner wonders, How can I improve my business visibility online? 👀. With so many eateries out there, standing out is key! Optimize your online presence, jazz up your website, stay active on social media, and engage on review platforms. Every click and comment is a chance to show what makes your place special and reel in those foodies! 

Want to dive deeper? Keep reading this article for more insights and tips! 

1. Master Google Business profile

Google My Business is more than just a listing; it’s your restaurant’s digital identity. Your profile can be their first touchpoint when potential customers search for dining options. Ensure it’s optimized with vibrant images, essential details, and unique offers. By mastering this tool, you’re answering the question, “How can I improve my online visibility?” with actionable steps.

👉 Learn more about maximizing Google My Business for restaurants here

Google my business example

2. Create profiles on social media channels

Creating profiles on platforms like Facebook, Instagram, and TikTok is just the beginning. The real magic lies in active engagement. Share stories, daily specials, and customer experiences. Engage in trending challenges and create content that resonates with your audience. By doing so, you’re not just existing online; you’re making a statement and ensuring your restaurant gets noticed. 

The best thing about social media is that you can interact with your target audience for free! Creating an account is free, and Meta Business Suite offers a lot of free tools for growing your business.

Example: Start a weekly Instagram series called “Behind the Brew” showcasing how you make your signature coffees. This not only engages with your existing followers but also attracts a new audience.

3. Harness reviews to boost your presence

Online reviews can make or break a restaurant’s reputation. Platforms like TripAdvisor and Yelp are essential for visibility. Claim your profile, keep the information fresh, and engage with every review. Encourage patrons to share their experiences, and consider offering incentives for reviews. By actively managing your online reputation, you’re building trust and improving your restaurant’s online presence.

How to respond to negative restaurant review - article

Example: actively respond to your customer’s positive and negative reviews. When a customer pointed out slow service on a particular night, the restaurant not only apologized but also explained it was due to a sudden staff shortage and assured better service in the future.

👉 Learn more about how to master restaurant review responses from our blog.

4. Craft a compelling story

Every restaurant has a unique story. Is yours being told? Engage with local media, bloggers, and influencers. Share the journey of your signature dish, the inspiration behind your restaurant’s theme, or your commitment to the community. By leveraging PR, you’re not just increasing visibility; you’re building a brand.

Example: Share your journey of sourcing organic produce from local farmers, which is picked up by a popular food blogger, amplifying your online presence.

5. Gather feedback

Platforms like resOS offer a direct channel to gather guest feedback. Embrace both praise and criticism. Understand your strengths and identify areas of improvement. With tools like resOS’ guest feedback feature, you can refine your offerings and enhance guest satisfaction.

Guest feedback – feature

Example: Use resOS to gather feedback, find out what your guests love or dislike, and improve according to their needs.

6. Stay updated

The world of online marketing is dynamic. From algorithm changes to new platforms, staying updated is crucial. Regularly audit your online strategies, invest in training, and always be on the lookout for new opportunities. 

💡 For deeper insights, explore this detailed guide on boosting your restaurant’s social media.

Example: Notice trends, for instance in gluten-free requests, introduce a gluten-free menu, and promote it online, tapping into a new customer base.

7. Optimize your local SEO

Local SEO ensures that when someone in your vicinity searches for a place to eat, your restaurant pops up. Optimize your website for local keywords, engage in community events, and ensure your restaurant’s name, address, and phone number are consistent across all platforms.

Example: Optimize your website with targeted keywords related to your signature dishes and local area. For instance, Best Burger in Dallas.

Booking system for online presence

8. Create engaging content

Consider starting a blog or a vlog. Share recipes, chef interviews, or the journey of a dish from farm to table. Engaging content not only improves visibility but also establishes your restaurant as an authority in the culinary world.

👉 Read more about social media strategies to increase your restaurant’s online presence.

Example: Start a monthly blog series detailing the origins of various dish types your restaurant offers. This not only educates your customers but also improves your website’s search rankings.

9. Implement loyalty programs and email marketing

Loyalty programs encourage repeat visits, and email marketing keeps your patrons informed. Regular newsletters with updates, special offers, or events can keep your restaurant top-of-mind.

Example: Introduce a loyalty card offering a free dish for every ten purchased meals and promote it through email marketing. This can lead to increased repeat visits.

10. Collaborate with your local community

Collaborate with local businesses, food bloggers, and other restaurants for special events. Such partnerships can expand your reach and introduce your restaurant to a whole new audience.

Example: Host a Cuisine Fusion Night with a neighboring restaurant and invite food bloggers to sample a special menu. This collaboration can boost visibility and draw a varied crowd, benefiting all involved.

Contact resOS and get a free trial!

Do you need an efficient, modern, and super easy-to-use booking system? Then do not hesitate with contacting us at [email protected], and get a 2-month free trial.