How to set up the Facebook Pixel integration

What is the Facebook Pixel integration with resOS?

Th integration of Facebook Pixel with resOS provides the functionality of enabling restaurant proprietors to link their resOS platforms with Facebook/Meta Pixel. This feature is crafted to assist restaurant owners in acquiring insights into customer behaviors, interactions, and engagements within the resOS booking and takeaway systems.

Read more about 👉 the Facebook/Meta Pixel integration here.

How does it work?

There are 3 simple steps to enable this integration:

1. Activation: Activate the Facebook Pixel app within the resOS system. To initiate the integration, first, activate the Facebook Pixel app in the resOS system. Do this by going to Menu –> Settings –> Integrations and choosing “Facebook Pixel” from the list of features available.
2. Linking: Link your Facebook Pixel to resOS by adding your Facebook Pixel ID. Once the feature is activated, you will be prompted to add your Facebook Pixel ID. This ID is essential as it links the resOS platform to the user’s Facebook Pixel, enabling the transfer of data between the two systems.
3. Tracking & Sending Data: Once activated and linked, resOS starts to track and send data, including page views and events, to Facebook Pixel.

NOTE: Supports UTM tags on all URLs on the restaurants *.resos.com domain. Furthermore, this feature is paid if paired with a paid plan, but it’s free on the Free plan. Check out more details about its pricing here.

Start Tracking!

After completing the above steps, you can start receiving events and all page views on your *.resos.com domain and booking widget. Utilize this data to enhance your marketing strategies and understand your customer interactions and behaviors better on your resOS booking page, booking widget, and takeaway ordering using your own Facebook/Meta Pixel.

Need Assistance? Should you face any problems during the setup of the Facebook/Meta Pixel integration, or have any inquiries or concerns regarding the system, don’t hesitate to contact our resOS support team at [email protected] for help.