Why export your data from Resos

This assumes you already know how to export your data, see how to export data from Resos first for the steps. Here’s what other restaurants use each exported data type for, once they have it.

Exporting regularly turns data that normally lives inside Resos into something your whole team can act on: offline, in a spreadsheet, or in another tool.

Customer data

• Marketing outreach: build segmented email or SMS lists for seasonal menus, special events, or reminders using names, emails, and visit history exported together.
• Loyalty and retention: identify repeat guests and high-frequency diners so you can set up loyalty perks, personalized offers, or a quiet check-in with regulars.
• Data portability and backup: keep your own copy of your guest list outside Resos, useful for record-keeping, migrating tools, or sharing with a CRM. Rebranding is a common moment for this: see change your restaurant name and booking domain.
• Team access: hand a guest list to marketing, front-of-house, or ownership without giving them login access to the dashboard.

Booking data

• Service preparation: print tonight’s or tomorrow’s bookings (party size, time, table, and notes) as a backup for hosts, especially useful if the internet is down.
• Staffing and scheduling: spot patterns in booking volume by day or time to staff appropriately and avoid over- or under-staffing.
• Accounting and reporting: share booking history with an accountant or ownership for financial reporting, tax season, or performance reviews.
• Operational analysis: review cancellations and no-shows over a period to refine your booking policies or deposit requirements.

Feedback data

• Spot recurring issues: identify common complaints about food, service, or wait times early enough to act on them.
• Reinforce what’s working: surface consistently positive comments to highlight strengths, train staff, or use in marketing.
• Close the loop with guests: follow up directly with guests who left feedback, showing them their input was heard.
• Track satisfaction over time: compare ratings across periods to see whether changes you’ve made are actually improving the guest experience.

We hope you found this guide useful. If you have any questions about exporting your data or any general questions about Resos, do not hesitate to contact us at hi@resos.com. Our support representatives are excited to offer their help!