How to set up Marketing & Analytics in Resos

This guide shows you how to activate the Marketing & Analytics add-on and connect your booking page to Google Analytics 4, Meta Pixel, Google Ads, and Google Tag Manager.

What it does

The Marketing & Analytics add-on tracks each step of the booking flow on your Resos booking page. This lets you measure ad performance, build retargeting audiences, and understand how visitors move through your booking funnel.

How to activate

1. Go to Settings > Add-ons in your Resos dashboard
2. Find Marketing & Analytics and activate it
3. You’ll be taken to the settings page where you can enter your tracking IDs

Tracked events

These events fire automatically as visitors use the booking widget:

Event	When it fires	Data included
ResosPageView	Each page navigation within the widget	page path
ResosBookingStart	Booking widget opens	(basic envelope)
ResosSelectExperience	Guest picks an experience on the experience step	experienceName
ResosSelectRegularBooking	Guest picks the regular (“A la carte”) booking option	(basic envelope)
ResosSelectGuests	Guest count selected	numGuests
ResosSelectDate	Date selected	numGuests, bookingDate
ResosSelectTime	Time slot selected	numGuests, bookingDate, bookingTime
ResosAddPaymentInfo	Booking requires prepayment (status pending)	booking details
ResosPayment	Prepayment captured (status settled or authorized)	booking details + value
ResosBookingComplete	Booking confirmed	numGuests, bookingDate, bookingTime, bookingId, value (if configured)
ResosBookingCancel	Guest cancelled the booking	bookingId
ResosSendMessage	Guest sent an activity / chat message	bookingId

Events are sent to all configured services simultaneously: GA4, Meta Pixel, Google Ads, and the dataLayer (for GTM).

Meta specifics: ResosPageView is forwarded to Meta as the standard PageView event so it shows up in Meta Events Manager alongside ads data. Every event is sent twice (browser Pixel and the server-side Conversions API) and deduplicated by event ID, which improves match quality without inflating counts. Personal fields (email, phone, name) are hashed client-side before transmission and are only sent when marketing consent is granted.

Cookie consent

A cookie consent banner is automatically shown to visitors in regulated regions (EU, UK, Brazil, etc.). Visitors can accept or reject marketing cookies, and tracking respects their choice - personal data (like email and phone) is only sent to ad platforms when marketing consent is granted.

The Consent section in the settings page lets you enable Google’s ads_data_redaction flag, which further anonymises Google Ads conversion hits when consent is denied.

Note: When embedding the booking widget on your own website, consent is managed by your website’s own cookie banner instead.

Verify it worked

To verify your tracking setup is working, open the browser console on your booking page, run resos.debug() and reload the page. Each tracking event is then logged with a color-coded label per service:

Label	Service
[gtag]	Unified Google Tag (gtag.js)
[GA4]	Google Analytics 4 page views and events
[Google Ads]	Google Ads conversions
[Meta Pixel]	Meta Pixel events and Conversions API
[postMessage]	Events forwarded to a parent window (when the widget is embedded in an iframe)

Run resos.debug(false) to turn it back off. The setting is stored in localStorage, so it persists until you disable it.