In order to promote your business, it is very important to be where your audience are. The average person spends more than 2 hours a day on social media. This means that most likely, you find your guests on social media - so take the chance and engage with them! Here we give 5 easy ways to engage restaurant guests on social media.
Tip 1: Don't be afraid to be personal!
There is nothing wrong with posting content about the restaurant owner(s) and staff. You are the ones that make your amazing restaurant possible! Give your guests the chance to get to know you as well.
Tip 2: Use "geotags"
Although it could be cool to reach social media users all around the world, geotags help you reach your local audience. Social media users use these geotags in order to find people, restaurants, cool events and more near them. If you are consistent with using geotags, locals find you easier.
Tip 3: Arrange a competition
Have a competition on social media in order to engage with your guests. Give your guests the possibility to win a gift card, free drinks, a free dessert or similar through your own competition. For instance, you could do a 3-step competition, where one can participate by:
- Follow your account on social media
- Like your post
- Comment and tagging 2 friends
This will not only increase engagement substantially but also attract new guests to your restaurant.
Tip 4: Be up to date with current events and holidays
Post light content from time to time and create conversations. In order to do this, you could use national holidays, global events, or similar when doing a post. However, it is important to keep it relevant. For instance, do you serve Mexican food? Then maybe you can do a post about margaritas on National Margarita Day.
Tip 5: Post frequently
It is important to do posts frequently and consistently. For instance, you can plan to do a post on social media 1-2 times a week. Most social media channels also allow you to do "My Story. A "My Story" is a short user-generated photo and video collections that disappear after 24 hours. Try to use this feature as well!
Integrate your booking page on social media with resOS
If you have are active on social media and have a lot of engagement, give your guests the possibility to book through your Facebook page. With resOS, you can integrate your booking page with Google and Facebook. Are you interested in trying out resOS? Then do not hesitate with contacting us on [email protected].
